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What is Communication?

E-commerce communication refers to the various methods and channels used by online businesses to interact and communicate with their customers, suppliers, and other stakeholders in the e-commerce ecosystem. It encompasses a wide range of communication strategies and tools that are employed to facilitate transactions, provide customer support, market products or services, and manage business operations in the context of electronic commerce. Effective e-commerce communication is crucial for building trust with customers, providing a positive shopping experience, and maintaining a strong online presence. It plays a significant role in shaping the reputation and success of e-commerce businesses.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.