E-Commerce E-Learning Platform

This Module is part of a training course intended to improve the skills for the position of e-commerce operator.

The aim of the module is to provide an overview of the key principles and strategies of effective online marketing and gain an understanding of how to create, execute and evaluate effective online marketing campaigns.

At the end of the training, learners should be able to:

• know online marketing strategies;
• understand the basics of search engine optimization;
• understand ad formats and targeting options;
• create an engaging content on social media;
• create an effective email marketing campaign.