E-Commerce E-Learning Platform

Tools of Digital Marketing

Let's look at the most important forms of digital marketing and their main applications. One type of digital marketing activity can be carried out on several platforms, although in some cases it can be associated with one specific provider directly. For example, in search engines, ads are not only possible for Google, but also for Yandex, Bing. The popularity of platforms in certain regions can determine which of the platforms to use. Despite Google taking 87.35% of the overall search engine market in January 2020, that doesn't mean other engines have no use.

Unit 1: Introduction to PPC Advertising

Unit 2: Advanced PPC Techniques

References

http://www.cnbc.com/2019/01/30/how-much-itcosts-to-air-a-commercial-during-super-bowl-liii.html

http://www.lexico.com/definition/public_relations

http://www.merriam-webster.com/dictionary/marketing

http://www.merriam-webster.com/dictionary/social%20networking

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Modules

Exercises

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