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Social Media Marketing

Social networking is one of the types of digital marketing. Social media marketing refers to the strategic use of social media platforms to promote a brand's product or service and gain attention. This includes creating and using engaging content, interacting with followers, running targeted advertising campaigns, and analyzing data to optimize marketing.

Social media platforms provide businesses with opportunities to leverage their audience, build brand awareness, and promote products or services. By creating and engaging content, we can achieve our goals on such platforms as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

With the unique features and capabilities of social media such as Facebook, Instagram, Twitter, LinkedIn, TikTok and others, one can reach and interact with a wide range of users in a more personalized and interactive manner. Effective social media marketing and understanding the attention, creating and engaging content must meet various strategies to increase the influence and effectiveness of social media channels.

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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.