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Email marketing is a digital marketing strategy that involves sending emails to a targeted list of recipients with the aim of building relationships, promoting products or services, and achieving various marketing goals. It is one of the most cost-effective and direct forms of communication between businesses and their customers.

Mobile marketing is a digital marketing strategy focused on reaching and engaging audiences through mobile devices such as smartphones and tablets. With the increasing use of mobile devices, mobile marketing has become a crucial component of a comprehensive marketing strategy.

Personalized and relevant emails provide 18x more return than mass campaigns. 

The aim of every email marketing program is to turn prospects to customers and customers into loyal customers. But, to move people to the next stage, it's essential that you target them with the right content at the right time. The emails you send to them should be personalized depending on every stage of the customer lifecycle along with their engagement status, whether the customer is interested, engaged, loyal or inactive.

Lifecycle email marketing is a great way to nurture your prospects and customers throughout the funnel and give them a reason to move forward. 

Both email marketing and mobile marketing are essential tools for businesses to connect with their audiences, promote products or services, and drive engagement in the digital age. They complement each other and can be integrated into a holistic digital marketing strategy.